Lighting does most of the selling
Retail lighting is the single highest-leverage decision in a store fit-out and the one most often reduced to a lux target. Colour rendering determines whether a fabric or a finish looks like itself. Contrast ratio between ambient and accent determines whether the eye lands on the product or drifts past it. Beam angle and mounting position determine whether a display reads as deliberate or as a shadow. Specified properly, lighting changes how merchandise performs on the same shelf.
